Evernote

Objectives:

• Launch official traditional Chinese Evernote website in Taiwan.
• Engage with online community to increase awareness of Evernote.
• Introduce and explain a novel solution to an unexposed market.

Activities:

• Media phone briefing prior to launch to lay the foundations for a clear introduction.
• Online marketing campaign targeting influential bloggers as well as end-users.
• Launch event for tier-1 media and bloggers.

Results:

• A total of 58 clippings were collected after the launch event.
• Connections between Evernote and both prominent blogs and traditional media were established.
• The launch marked the start of an ongoing retainer agreement between BMA and Evernote that saw Evernote’s user base increase fifteen-fold over a one and an half year timeframe.