Hasbro

Manga Girls Inspiration Exhibition:

Activities:

• In order to effectively promote the exhibition, Hasbro and BMA teams developed a strategic plan for the whole PR campaign including numerous in-depth interviews, online marketing, and the “Blythe Spots Taiwan Contest” involving Blythe fans as the pre-event warm-up.
• Use of social media was one of the key factors in efficiently and precisely reaching out to the target Blythe fans and potential audience.
• Daily online marketing kept the exhibition news widely discussed.

Results:

• This exhibition was Blythe’s first successful campaign in Taiwan
• More than 3,000 visitors visited the exhibition.
• 60 tier-one media attended PR events.
• 1,563 articles were posted/discussed on target online blogs/forums.
• The total PR value of this campaign was NT$27,561,536